The cost of moving into a new London rental has exploded in recent years — and traditional deposits
have been one of the biggest barriers. But in 2026, deposit-free renting is going mainstream,
providing relief for renters and new flexibility for landlords.
This guide explains how deposit alternatives work, where they’re offered, and whether they’re worth it.
💷 Why deposits became a major problem
Moving costs for an average London 1-bed can include:
- 5+ weeks’ rent upfront deposit
- First month’s rent
- Furniture and essentials if unfurnished
- Moving company or rental van
For many renters, that’s £3,000–£5,000 in one month.
⚡ The rise of deposit-free renting
Instead of paying a large refundable deposit, renters pay a small monthly fee or one-off charge
to a third-party provider that protects the landlord if damage occurs.
These solutions are growing rapidly in London — especially in Build-to-Rent—because they:
- Help tenants move faster
- Reduce upfront affordability barriers
- Make properties more attractive in listings
🧮 Typical cost comparison
| Cost Type | Traditional Deposit | Deposit-Free Option |
|---|---|---|
| Upfront Payment | £1,800 (example) | £150–£300 one-off, or £10–£25/month |
| Refundable? | Yes | No |
| Tenant Liability | Limited to deposit amount | May still owe full repair costs |
Renter takeaway: Cheaper upfront, but could cost more over time.
🏠 Where renters will see these offers in 2026
Deposit-free renting is expanding across:
- New Build-to-Rent apartments
- Managed blocks with professional landlords
- Student-friendly areas and commuter zones
Expect more options in Stratford, Wembley, Croydon, and East London growth corridors.
📌 Benefits for landlords
- Faster tenant placement — more enquiries and quicker occupancy
- Potentially higher coverage than a capped deposit
- Reduced disputes — handling via provider
In a competitive market, this becomes a stand-out feature.
⚠️ Risks and fine print
Renters must read the terms carefully:
- Fees are not refundable
- Providers can still pursue tenants for damages
- Some charge renewal or cancellation fees
Landlords should choose regulated providers with transparent claims processes.
🔍 Is deposit-free renting right for you?
Best suited for:
- Renters with strong payment history
- Tenants moving frequently
- Landlords who want guaranteed, easy coverage
🎯 Final word
Deposit-free renting isn’t perfect — but in 2026 it’s becoming a powerful option to help renters move
without huge upfront stress. For landlords, it’s a new competitive advantage worth testing.
🚀 Find deposit-friendly rentals today
Explore listings on FTR London →
📢 Landlords: Attract more enquiries
Offer deposit-free options and boost your visibility.
Add your rental listing →



